AI has fundamentally changed how patients find dental practices—and most marketing teams haven't caught up. In this episode of The Automatic Patient Podcast, Jordon Comstock sits down with Adrian Lefler, CEO of My Social Practice, to discuss how Google's AI-powered search is reshaping dental marketing. They explore why traditional SEO strategies are becoming obsolete, how AI agents are replacing repetitive marketing tasks, and what practices and DSOs need to do now to stay visible online. You'll also hear why copywriters are becoming AI automation editors, what questions to ask your marketing agency, and how AI is creating an entirely new go-to-market playbook for dental organizations. In this episode you'll learn: Why Google's AI search has changed SEO forever. How AI is transforming marketing teams and workflows. What "zero-click" search means for patient acquisition. Why every practice needs an AI-first marketing strategy. How DSOs and private practices can prepare for the future of marketing. Whether you're a solo practice, multi-location group, or DSO executive, this conversation will help you understand the biggest shift in dental marketing in decades—and how to stay ahead of it. Connect with Adrian Lefler & My Social Practice: https://www.mysocialpractice.com If you enjoyed this episode, subscribe to The Automatic Patient Podcast, leave a review, and share it with another dentist or marketing leader looking to future-proof their practice.
Connect with Adrian Lefler & My Social Practice:
https://www.mysocialpractice.com
If you enjoyed this episode, subscribe to The Automatic Patient Podcast, leave a review, and share it with another dentist or marketing leader looking to future-proof their practice.
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