The Automatic Patient Podcast

How to Scale a Membership Program to 365 Members in Just One Year

Episode Summary

In this episode of The Automatic Patient Podcast, host Jordon Comstock chats with Gina Kiner, Office Manager at Pioneer Valley Dental Arts, about her incredible success in growing their patient membership program to 365 active members in just one year. Gina shares her strategic insights, emphasizing the power of empowering clinical teams to promote the membership program alongside the admin staff. Together, they discuss the importance of patient experience, the role of membership plans in reducing financial barriers, and how effective communication fosters trust and treatment acceptance.

Episode Notes

Title: "How to Scale a Membership Program to 365 Members in Just One Year: Lessons from Pioneer Valley Dental Arts"

Summary:
In this episode of The Automatic Patient Podcast, host Jordon Comstock chats with Gina Kiner, Office Manager at Pioneer Valley Dental Arts, about her incredible success in growing their patient membership program to 365 active members in just one year. Gina shares her strategic insights, emphasizing the power of empowering clinical teams to promote the membership program alongside the admin staff. Together, they discuss the importance of patient experience, the role of membership plans in reducing financial barriers, and how effective communication fosters trust and treatment acceptance.

Key highlights include:

• How integrating clinical teams into the financial discussion boosts program adoption.
• The importance of creating seamless patient experiences and building trust.
• Specific strategies used to educate both uninsured and insured patients about the membership program.
• The overwhelmingly positive feedback from members and how it fuels continuous improvement.
• The significant advantages of membership plans over PPOs, including increased treatment acceptance rates and simplified processes.

Whether you're looking to enhance patient care, boost recurring revenue, or learn actionable tips for scaling a membership program, this episode offers invaluable advice from a practice that's successfully done it.How to Scale a Membership Program to 365 Members in Just One Year